Fun88, one of the most popular sports content platforms in India, has brought on board Daren Sammy as its new brand ambassador. Announced on July 8th 2021, this collaboration between a leading sports platform and a celebrated cricketer, who has been the winning captain of the T20 World Cup twice for West Indies, has indeed come as a fantastic piece of news for sports enthusiasts. Sammy enjoys a strong fan following not only in India but the entire sub-continent, which is expected to work in favour of Fun88 as a brand.
Welcome Aboard, Captain Sammy!
This video gives us a snippet of this collaboration, wherein we see the two-time World T20 Champion skipper Daren Sammy sharing the dais with Laura Jane, a Fun88 team member. Jane extends a warm welcome to Sammy and says that this partnership is going to be a fun-filled journey, since both believe that a game should be exciting and thrilling. Sammy reasserts her statement and ends it on a cheerful note, saying “LagiShart!”, the upcoming campaign of Fun88.
Know More About Fun88
A renowned brand in the global and Indian sports domain, Fun88 offers real-time news and analysis of various sports, including cricket, tennis, football, kabaddi, and so on. This partnership will kickstart with Sammy being part of a series of brand films that are made with Indian sports fanatics in mind. These will be launched as a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart. Launched in August 2020 in India, Fun88 is preferred by sports bettors for its broadest portfolio of markets and odds, irrespective of the sport or league. Driven by the key mottos of customer satisfaction and entertainment, Fun88 blends the latest technology and impeccable customer service. No wonder, you will be treated to an innovative experience once you sign up!
Over the past decade, Fun88 has also played an active role in global sports marketing. It has also been the official partner for Caribbean Premier League, besides catapulting the status of cricket to even greater heights, as a celebrated sport all over the world. A valued partner of the Tottenham Hotspur football club since 2012 and the jersey sponsor of Premier League club Newcastle United F.C., Fun88 has always been at the top of the game, literally as well as figuratively! What’s more, it has also been part of football sponsorships and has played a key role in associating with the iconic basketball player Kobe Bryant.
Here’s hoping that this association proves to be rewarding for both Fun88 and Daren’s fan following to make Fun88 a household name, particularly amongst sports lovers.