Fun88 Welcomes Daren Sammy as Its Brand Ambassador

Fun88, one of the most popular sports content platforms in India, has brought on board Daren Sammy as its new brand ambassador. Announced on July 8th 2021, this collaboration between a leading sports platform and a celebrated cricketer, who has been the winning captain of the T20 World Cup twice for West Indies, has indeed come as a fantastic piece of news for sports enthusiasts. Sammy enjoys a strong fan following not only in India but the entire sub-continent, which is expected to work in favour of Fun88 as a brand.

Welcome Aboard, Captain Sammy!

This video gives us a snippet of this collaboration, wherein we see the two-time World T20 Champion skipper Daren Sammy sharing the dais with Laura Jane, a Fun88 team member. Jane extends a warm welcome to Sammy and says that this partnership is going to be a fun-filled journey, since both believe that a game should be exciting and thrilling. Sammy reasserts her statement and ends it on a cheerful note, saying “LagiShart!”, the upcoming campaign of Fun88.

Know More About Fun88

A renowned brand in the global and Indian sports domain, Fun88 offers real-time news and analysis of various sports, including cricket, tennis, football, kabaddi, and so on. This partnership will kickstart with Sammy being part of a series of brand films that are made with Indian sports fanatics in mind. These will be launched as a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart. Launched in August 2020 in India, Fun88 is preferred by sports bettors for its broadest portfolio of markets and odds, irrespective of the sport or league. Driven by the key mottos of customer satisfaction and entertainment, Fun88 blends the latest technology and impeccable customer service. No wonder, you will be treated to an innovative experience once you sign up!

Over the past decade, Fun88 has also played an active role in global sports marketing. It has also been the official partner for Caribbean Premier League, besides catapulting the status of cricket to even greater heights, as a celebrated sport all over the world. A valued partner of the Tottenham Hotspur football club since 2012 and the jersey sponsor of Premier League club Newcastle United F.C., Fun88 has always been at the top of the game, literally as well as figuratively! What’s more, it has also been part of football sponsorships and has played a key role in associating with the iconic basketball player Kobe Bryant.

Here’s hoping that this association proves to be rewarding for both Fun88 and Daren’s fan following to make Fun88 a household name, particularly amongst sports lovers.


Darren Sammy Appointed As CWI’s Board of Directors-What To Expect?

Who hasn’t heard of the well-known player from the West Indies cricket team, Daren Sammy? With two T20 World Cup victories to his credit, Daren Sammy has added yet another feather to his cap. Recently, he was appointed as an independent non-member director of the CWI Board. A meeting held on June 17 2021 was witness to this decision taken by the Cricket West Indies Board.

What Sammy Has To Say

Daren Sammy appointed as one of CWI's Board of Directors
Having led West Indies to two back-to-back T20 titles in 2012 and 2016, Sammy is one of the three appointments of Independent Directors approved at the meeting. He will be serving this post for the next couple of years, along with Trinidadian Attorney Debra Coryat-Patton and Jamaican Surgeon and University Administrator, Dr. Akshai Mansingh. According to the Windies cricket team, Sammy feels honoured to be appointed as a CWI Director. He treats it as an excellent opportunity to give his best to the West Indies team without being on the field.

He further expressed his confidence at making a significant difference to the West Indies cricket team, thanks to his local, regional and international experiences. He is also thrilled and grateful for this chance, which he believes will allow him to contribute to the sport and region that he so dearly loves.

A Brief Background to Sammy’s Cricket Career

This 37-year-old cricketer has previously represented West Indies in 38 Tests, 126 ODIs, and 68 T20s. he currently serves as the head coach of Pakistan Super League side Peshawar Zalmi. What’s more, he is also a cricket consultant for the St. Lucia Zouks in the Caribbean Premier League (CPL). Besides, he is also the Goodwill Ambassador for St. Lucia. This hardly comes as a surprise, given that he is the first international cricketer from his native St. Lucia. The country even has a national stadium by his name, called the Daren Sammy Stadium.

Major Highlights of the CWI Event

Ricky Skerritt, President of CWI

In this event, CWI President Ricky Skerritt stated that he is delighted to welcome Daren Sammy as an independent, non-member Director. He added that Sammy’s role would be to ensure that all the right questions are being asked besides playing a crucial role in shaping new ideas and solutions. He believes that since Sammy has recent experience as a two-time World Cup-winning Captain, he can bring a modern-day cricketer’s perspective to the table. This can play a key role in enriching Board discussions and decision-making with his valuable insights. He went on to say that his appointment bears testimony to CWI’s endeavours to strengthen its governance. Besides, it will also help the body make the most of the expertise across all stakeholders’ groups.

This is indeed great news for Fun88, one of the leading sports content platforms in India, that has roped in Daren Sammy as its new brand ambassador. We are eagerly looking forward to an exciting association, and are sure of Sammy adding oodles of credibility and star appeal as a brand endorser that will take Fun88 to greater heights!


Fun88 India signs Darren Sammy as its brand ambassador_ A winning combination!

Two-time T20 World Cup-winning captain, Daren Sammy is a Saint Lucian cricketer who played international cricket for the West Indies. No wonder Fun88 is immensely proud to have him on board as its brand ambassador.

Sammy bags the credit of being the first person from the island of St Lucia to play international cricket, when he made his One-Day International (ODI) debut against Bangladesh in 2004. Over the years, he has added several feathers to his cap, which has earned him huge popularity not only in India but the entire sub-continent. On July 8 this year, Fun88 announced the signing of Daren Sammy as its brand ambassador. Now, this is going to be a fantastic combination, as one of India’s most prominent sports content platforms joins hands with a former West Indian captain! As the first move of this partnership, Sammy will be involved in a series of brand films with the target audience being the sports fanatics in India. These films will be a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart.

Daren Sammy’s Take on the Partnership

Daren Sammy Signed As Fun88's Brand Ambassador

There’s a special connection behind this partnership, which not many are aware of. Sammy, while signing up as’s brand ambassador, stated to the media that he had shared a very close relationship with the number 88, which was his jersey number for over two decades. He added that he has been following Fun88 since 2009, and has witnessed the tremendous growth of this platform over the years. He also expressed his excitement about being associated with the Fun88 team as a brand endorser and his gratitude at getting the opportunity to be the face that represents this renowned brand in the global & Indian sports domain.

“My relationship with the number 88, which has been my jersey number too, spans over two decades and with FUN88 I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed FUN88 for a while, I have seen how the platform has evolved over the years. It has celebrated sports and cricket and has brought fans together since inception. I am excited about this association with the team at FUN88 and deeply thankful for being given the opportunity to be its ambassador and face,” added Daren Sammy on signing up as Fun88’s brand ambassador.

The Fun88 Team Can’t Control Its Excitement!

We at Fun88 are extremely thrilled with this association, to say the least! A leader and a role model in the sports field, Sammy has made exemplary contributions to Caribbean cricket. It goes without saying that he also has a huge fan following in India, which will surely work wonders for Fun88 as a brand. Our partnership with the new brand ambassador is perfectly in sync with our vision, that of catapulting Fun88 to be the go-to destination for sports content in India. We are looking forward to leveraging Daren’s popularity to take Fun88 to scale greater heights.

Key Milestones of Daren Sammy’s Career

Let’s look at some of the interesting highlights of Daren Sammy’s cricket career that make him stand apart:

  • After his ODI debut in 2004, he made his Test debut against England in 2007, taking 7/66. This was the best bowling figure for a West Indian in his first Test!
  • He is the only captain to have won the T20 World Cup twice. In the 2012 ICC World Twenty20, he was the captain of the West Indies cricket team. The team emerged victorious against Sri Lanka, and this was West Indies’ first major trophy for 8 years.
  • When the West Indies team won against England in the 2016 ICC World Twenty20, Sammy was the captain.
  • He captained Peshawar Zalmi in the Pakistan Super League from 2017 to 2020.
  • When he had to step down from the above post due to fitness issues, he entered into a two-year head coaching contract for Peshawar Zalmi, which he still holds.
  • His contribution in bringing back intentional cricket to Pakistan won him the highest civilian medal of Pakistan, Nishan-e-Pakistan, on 23 March 2020. The President of Pakistan Arif Alvi also awarded him honorary Pakistani citizenship.
  • In June 2021, Sammy was appointed as a member of the Cricket West Indies (CWI) Board of Directors.

About Fun88

One of the leading brands in online sports, Fun88 offers one of the broadest portfolios of markets and odds across various sports and leagues. Fun88 always prioritises customer satisfaction and entertainment, and leaves no stones unturned to innovate a holistic experience by using the latest technology and games alongside impeccable and personalized customer service. Besides, Fun88 has been very active in sports marketing globally over the past decade. With Daren Sammy as its brand ambassador, Fun88 now aspires to achieve many milestones! This is undoubtedly an unmatched combination that will take the sports industry by storm!